Dobbs continues to beat Kudlow
by Chris Roush
Shukla writes, “For the week of July 2 through 6th, FBN’s Lou Dobbs Tonight featured various guest hosts filling in for the veteran newsman. Yet it still managed to beat CNBC’s The Kudlow Report by 15% in total viewers and an even more impressive 47% in the demo group.
“In addition, FBN’s Lou Dobbs Tonight is making a run for its first ever ratings win for a full month. July to date shows Dobbs to be leading in the demo with 42,000 viewers compared to Kudlow’s 33,000. Kudlow does have a 12,000 person lead in total viewers averaging 149,000 to Dobbs’ 137,000, but with three weeks to go in the month, it’s looking like a close race. FBN is in about half as many homes as CNBC.
“The 7 pm time slot is crucial for all channels, as it is the vital link between the business programs of the day and primetime shows later in the evening. The Nielsen data proves yet again that CNBC is slowly losing the market share despite being a dominant player in the financial media.”
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