Crain’s Chicago to launch iPad app
by Chris Roush
Crain’s Chicago Business will release an iPad application next month, furthering the publication’s efforts to put its digital strategy first while maintaining a “strong” print product, announced publisher David Snyder.
“He noted that the need to focus on the publication’s digital strategy comes at a ‘very challenging time in publishing.’ Print advertising and subscription revenue has been dropping over the past decade across the industry as both advertisers and readers shift to a broader range of online publications, blogs and other sites.
“Mr. Snyder, who became publisher in 2010 after rising through the publication’s ranks, also noted that Crain’s Chicago Business in June launched an metered pay system online, which prompts readers to register or subscribe after they view a certain number of articles a month.”
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