Covering the giant cocktail party that is Davos

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Merrill Knox of TVNewser interviewed Bloomberg Television anchor Eric Schatzker about covering the World Economic Forum in Davos, Switzerland and whether it’s something business journalists should be focusing on.

Knox writes, “Reporting from the World Economic Forum is also a unique experience because the nightlife scene in Davos is often used as a reporting tool, Schatzker says.

“‘At night is when people let their guard down a little more and you can have more frank conversations,’ he says. ‘You can find out what people really think about things, you can work them in terms of guest bookings, and just develop relationships in an environment that would be very, very difficult to replicate back home.’

“The conference is known for its party scene, which is an important concept to present to viewers, Schatzker notes.

“‘Is it a giant fancy cocktail party on the slopes of a Swiss mountain village, or is it something more meaningful than that?’ he says. ‘Either way, the answer is important.’”

Read more here.