OLD Media Moves

Consumers: Media to blame for not warning us about economic woes

June 3, 2009

A 52-country survey by Nielsen Co. reveals that consumers around the globe believe the media is at fault for not warning them about the problems that led to the current recession.

Kenneth Hein of Nielsen writes, “In every region except Latin America, the percent of people who agreed or strongly agreed that media coverage was inadequate outnumbered those who disagreed by 2-to-1.

“The two regions where consumers were most dissatisfied were Europe and North America. Not surprisingly, these were the areas hit hardest by the current economic crisis. GDP in Western Europe and North America were the lowest among all regions covered.

“In North America, 51 percent agreed that coverage leading up to the crisis was inadequate compared to 20 percent who disagreed. In Europe, 48 percent agreed compared to 22 percent.

“On the other hand, consumers in many Asia Pacific nations, where the impact of the economy hasn’t been as harsh, were generally less critical of the media.”

Read more here.

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