OLD Media Moves

Conde Nast Portfolio extends cost cutting

April 27, 2009

Keith Kelly of the New York Post writes Monday that the cost cutting at Conde Nast Portfolio has extended to the cover photo.

Kelly writes, “In the May issue, Lipman is running a recycled photo of Treasury Secretary Timothy Geithner on the cover.

“The shot was actually run as an inside photo in the June 2008 issue accompanying a Gary Weiss profile when Geithner was still the head of the Federal Reserve Bank in New York and was playing a leading role in trying to calm the roiling financial marketplace.

“‘It’s certainly not the Condé Nast way,’ said Steve Cohn, editor-in-chief of Media Industry Newsletter, which tracks the industry, of the latest Portfolio cover. ‘You’d think they’d have something a little fresher.’

“‘You’d think Geithner might also be a little grayer by now with all the stress he’s been under,’ said Cohn. ‘I hope it’s not a case of belt tightening.'”

Read more here

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