CNBC president Hoffman on Yahoo deal
by Chris Roush
CNBC president Mark Hoffman sent the following e-mail to the staff on Wednesday morning:
Today, I’m excited to announce that we have entered into a strategic alliance with Yahoo! Finance, the leading business news site, that will dramatically change the landscape of financial news online.
Effective immediately, CNBC becomes the premier content provider for Yahoo! Finance and our signature real-time business news, information and analysis will now reach more than 40 MM online users in the U.S.
In the coming months, we will unveil a new slate of co-produced, original video programming for CNBC.com and Yahoo! Finance. Also, the CNBC Business Day team will regularly work with Yahoo! Finance on content that leverages proprietary data from their site for our air.
The multi-platform opportunity for advertisers is one of the most important aspects of this unique collaboration. Marketers will now be able to reach 4 out of 5 professionals in the financial services industry and close to half of all affluent consumers in the country. A quality audience at this incredible scale and in a premium environment has never been seen before.
Digital is an incredibly dynamic space and I am confident that this new alliance positions CNBC well for the future.
A deal of this size is months in the making and I want to extend my thanks to Elisabeth Sami and her team as well as the many from across our organization whose hard work made today’s announcement possible. Great job.