CNBC launching two reality series in 2013

by
CNBC Prime

Business news network CNBC announced Thursday that it is launching in 2013 two reality shows during prime time.

The shows, called “Treasure Detectives” and “The Car Chasers,” will launch on March 5.

“Treasure Detectives” investigates fakes and forgeries using high-tech science, while “The Car Chasers” focuses on two men who travel the country looking for cars to buy and sell.

“The conflict between fear and greed and buy and sell plays out on the air everyday, so there is great opportunity to extend those themes into primetime,” said CNBC CEO Mark Hoffman in a statement. “Reality is ever-expanding, and with our unique content focused on money, CNBC is well-positioned to influence the genre.”

The shows are the first to be added to CNBC since the network announced it would be exploring reality formats for primetime.

In addition, the network said it has added four unscripted projects to its development slate, including “Money Talks,” a look into the world of sports gambling; “Liquidate your Life,” a chance for people to reinvent themselves in new careers; and “The Big Fix,” which would feature corporate turnaround king Marcus Lemonis.