CNBC boosting its sports biz coverage

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Business news cable network CNBC is making an attempt to increase its coverage of the world of sports business with the hiring of ESPN.com sports business writer Darren Rovell, one of the best sports business journalists in the country.

The hiring occurred about a month ago, and Rovell is now beginning to produce stories for CNBC. Here is a link to one of Rovell’s first stories for CNBC. It’s about how former Dolphins QB Dan Marino is building a second career as a pitchman for products.

Darren RovellRovell has been reporting on sports business since 1998 and has served as ESPN.com’s sports business reporter since June 2000. He appeared on numerous ESPN radio affiliate shows, analyzed the sports business world for ESPNEWS, and contributed to ESPN’s flagship “SportsCenter” and investigative shows “Outside the Lines” and “Outside the Lines Nightly.” In 2004, Rovell was named to Newsbios’ “30 Under 30,” a list of the top 30 national business reporters under the age of 30.

Rovell is co-author of “On the Ball: What You Can Learn About Business From America’s Sports Leaders,” which was published by Financial Times Prentice Hall in March 2003. His second book, “The First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon,” will be published this fall.

Here is an interview with Rovell about covering the business of sports.