Bloomberg TV strikes deal in Indonesia
by Chris Roush
Bloomberg Television announced Tuesday the formation of a partnership in Indonesia with the Idea Group, a Jakarta-based media and strategic communication holding company, that will see the launch of Bloomberg Television Indonesia in early 2013.
Presented in the local language Bahasa Indonesia, Bloomberg Television Indonesia will bring Bloomberg’s news, alongside locally-produced content, to the world’s fourth-largest country by population and Southeast Asia’s largest economy.
Bloomberg TV Indonesia will partner with existing broadcast entities and air on Free to Air, Pay TV, Internet and mobile platforms.
“Indonesia is not just one of the largest consumer markets in Asia, it also has one of the fastest growing economies and rising investor classes,” said Gary Groenheim, commercial director of Bloomberg Television, Asia-Pacific, in a statement. “We have long identified Indonesia as a strategic emerging market to take Bloomberg Television’s global experience and translating that into a meaningful local TV proposition. With the Idea Group, we have found a partner with the vision and passion to take business news from its traditionally narrow and specialist confines to a broader, mainstream audience.”
This announcement complements Bloomberg Businessweek’s existing partnership with the Idea Group and continues Bloomberg TV’s momentum in Asia, following the launch of the new state-of the-art broadcast studio in Singapore and the recent launch of Bloomberg TV Mongolia.
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