With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new “digital first” approach, says Chris Berend, executive producer and head of digital video at Bloomberg, in a video interview at Bloomberg headquarters with Beet.TV
Berend says the digital desk aims to create “digital-friendly” stories, using Bloomberg-produced television as the back-end resource, and distribute them quickly to a worldwide audience.
