Bloomberg Pursuits names new editor
by Chris Roush
Ted Moncreiff has been named the editor of Bloomberg Pursuits magazine, reports Erik Maza of Women’s Wear Daily.
Maza writes, “Moncreiff, who had fled a pre-Tina Brown Newsweek for W in the early days of Stefano Tonchi’s tenure, said his role at Ideactive remained the same after the summer. He said he’s not leaving Condé, where he had also spent over a decade as an editor at Traveler, because of the recent layoffs. He said Bloomberg chief content officer Norman Pearlstine approached him about the job over two months ago.
“‘It was too good an opportunity to pass up. It has nothing to do with where I’m leaving,’ Moncreiff said. A spokeswoman for Condé said Moncreiff played ‘an important editorial oversight role’ at Ideactive.
“Bloomberg has given the year-old Pursuits a vote of confidence by officially doubling its frequency to four times next year, with issues scheduled for April, June, October and December, and all it took was a handful of new ad pages. Publisher Mike Dukmejian told WWD in July he was hoping for 60 pages for the October issue but would settle for 40; in the end, he got 41.”
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