Bloomberg launches new terminal
by Chris Roush
Bloomberg LP announced Monday that it has released a new terminal for its 310,000 clients.
Bloomberg NEXT is the result of a multi-year design process conducted by Bloomberg’s research and development team of more than 3,000 technologists. In addition, a select group of clients volunteered to allow Bloomberg to review keystrokes and commands most commonly used across an array of functions. The goal was to continue to facilitate user-productivity while making navigation more intuitive and enhance the customer experience.
Some of the enhancements include:
- Better search function — Bloomberg NEXT’s new discoverability features allow users to get quick, direct answers to their queries as well as pull together a wide variety of related details such as companies, research and charts. A more powerful search engine means users can type just a few words and go directly to the desired securities, functions, people and news. The streamlined menu listing puts the most relevant information and topics right up front.
- More uniformity — Every screen of the Bloomberg Professional service has been redesigned to provide a common look and feel. This consistent interface across asset classes and functions allows expert users and generalists alike to more efficiently navigate often-used functions as well as discover new functions.
- Intuitive Workflow — The functionality of the Bloomberg Professional service has been re-engineered so that a user can quickly and seamlessly navigate through the series of questions and answers essential to making smart market decisions. The new workflow in Bloomberg NEXT allows expert users to drill deeper and occasional users to discover new functions.
“The pace of change in financial markets will only accelerate and with it the need for more information,” said Tom Secunda, vice chairman and co-founder of Bloomberg, in a statement. “With NEXT, Bloomberg is now positioned to quickly answer those evolving questions and ensure that our clients will always have the leading edge in making investment decisions.”
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