Bloomberg expanding tech coverage
by Chris Roush
“Although the site is not yet publicly online, two of the blogs are already in soft launch: The creatively named Tech Blog and Tech Deals. Both blogs are edited by Marcus Chan, the San Francisco Chronicle‘s former business editor. Chan joined Bloomberg in the summer of 2011 and was part of a hiring spree that also included the Associated Press’ Jordan Robertson. Apart from the blogs, the tech vertical will also include original stories and video alongside content imported from Bloomberg News, Bloomberg Businessweek, and Bloomberg TV.
“According to Chan, the Tech Deals blog will also contain a weekly ranking of the 60 wealthiest people in tech worldwide and a video feature where the readership can vote on the best user-submitted 30-second elevator pitch of the week. Content for the tech vertical will be overseen by Tom Giles, Bloomberg News’ U.S. Technology Team Leader. Giles told Fast Company that staff will include Bloomberg Businessweek, Businessweek.com, and Bloomberg TV contributors.
“Interestingly for New York-centric Bloomberg, the new tech sub-site is largely a West Coast operation. Content will largely be handled by the approximately 70 editors and writers in their San Francisco bureau. Video content for Bloomberg’s tech vertical will be closely tied to Bloomberg West, a television program which has been on the air since 2011.”
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