Bloomberg Businessweek app wins Webby
by Chris Roush
Bloomberg Businessweek‘s app won the Webby Award, announced Tuesday, in the news (Tablet & All Other Devices) category.
Bloomberg Businessweek’s app for the iPad, launched in April 2011, has surpassed 100,000 subscribers.
The app has helped Bloomberg Businessweek broaden its reach globally with 35 percent of subscribers residing outside of the United States.
The app is available for free from Newsstand or the App Store on the iPad, iPhone, and iPod touch. Readers can subscribe for $2.99 per month or $29.99 per year.
Print magazine subscribers receive free access to the app on the iPad and now on the iPhone and iPod touch. iPad-only subscribers also get free access to the app on their iPhone and iPod touch.