James MacGregor, publisher of the San Jose/Silicon Valley Business Journal, writes that the American City Business Journals‘ paper is changing its name to just Silicon Valley Business Journal and launching a tablet edition, among other changes.
MacGregor writes, “Plus, we’ve revamped our web site and email products to give them a fresher look. Finally, when you get our paper tomorrow, you’ll observe a total redesign.
“So why did we do it? Why did we go on the attack and spend the money when other publishers are playing defense? Because any businessperson will tell you that the best time to reinvest is when your business is healthy and profitable, and the Business Journal is just that. How healthy? Let me share some quick facts with you:
• The Business Journal last year increased paid print circulation again in 2012.
• The number of people reading our email newsletters rose about 10 percent in 2012.
• We are setting traffic records on our Web site, SiliconValleyBusinessJournal.com.
• Our event business is thriving and last year’s 54 events connected area business decision makers with the buyers and influencers that they needed to meet.
“With the support of our parent company, American City Business Journals, we looked at our business as if we were starting it from scratch.”
Read more here.
