Australian biz magazine to expand in U.S.
by Chris Roush
An Australian business magazine for medium-to-large companies, Business Director Magazine, confirmed rumors of an expansion into the United States.
A PRWeb story states, “Business Director Magazine is an iconic business magazine available in Australia that is broadly regarded as the leading publication for mid-tier companies in Australia. The readership is predominantly from companies with less than 500 employees, with Directors, CEOs, CFOs, company partners, and senior management being the main subscribers of the popular title.
“As the magazine plugs an important hole in the publishing industry in Australia, namely catering specifically for medium-to-large sized companies, an overseas expansion had been on the cards for a while. However, it was not until today that the magazine confirmed the news.
“‘It’s true that we’re taking Business Director Magazine overseas,’ said a spokesperson for the publication.
“‘We’ve had huge success in Australia with the title, and we continue to attract readers on a daily basis. We’re printing thousands of magazines every edition and as the interest keeps growing and the positive feedback we get continues, we have decided to provide companies in the US with the same magazine.’”
Read more here.