All Things Digital expands review section
by Chris Roush
All Things Digital launched Monday an expansion and redesign of the site’s reviews section, All Things Reviewed.
Building on the consumer technology reviews by AllThingsD co-executive editor and Wall Street Journal personal technology columnist Walt Mossberg and Journal reporter Katie Boehret, the section features enhanced navigation, a brighter interface, and improved graphics. Boehret will edit the section.
In addition, the first member of AllThingsD’s new reviews team is Lauren Goode, formerly a reporter with The Journal and former co-host of the Journal’s daily “Digits” technology show.
Goode will be joined in coming months by additional reviewers, who collectively will produce multiple reviews per week. AllThingsD marked the site’s expansion during the weekend with an event at SXSW in Austin.
The expansion of AllThingsD follows a year of growth and success for the franchise: The site has hired five new reporters over the past year.
New D conferences were introduced, including the first international event, AsiaD in Hong Kong; D: Dive Into Media, featuring top media industry leaders and influencers; and the upcoming second edition of D: Dive Into Mobile.
AllThingsD Co-Executive Editor Kara Swisher was awarded a Gerald Loeb Award for Blogging in 2011, and both Swisher and Mossberg were also named to Vanity Fair’s “New Establishment and the Powers That Be” list, and one of five “Essential Blogs” by Time.com.